To be a price warrior in the cargo market?
• we will follow a low-cost model —
For that you have to build a model to meet the purchasing power of your customers. In India warehousing, logistics and transportation comprise around 28 per cent of the total cost of manufacturing, while this is not more than 10-12 per cent globally. By using this service, manufacturers will be able to reduce costs by over certain percentage points since they will need lower inventory/warehouse costs. . we will still be able to offer prices which are 5-10 per cent lower than existing cargo operators. That is why concentrate on route based marketing rather than diversified efforts
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